Marketing by Michael J Baker
'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.| SKU | Unavailable |
| ISBN 13 | 9780333353998 |
| ISBN 10 | 0333353994 |
| Title | Marketing |
| Author | Michael J Baker |
| Series | Studies In Marketing Management |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 1983-12-01 |
| Number of pages | 440 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |