Marketing by Paul Baines
Marketing is brought to life through bespoke video interviews with real-life practitioners from organizations including Virgin Media, BBH, and Oxfam. This is the must have textbook for students looking to excel in their studies and careers.
Not only have Baines and Fill created an extremely comprehensive and practical guide to the complex world of marketing, they have also liberally illustrated it with real-life global examplesAdd this to their Online Resource Centre and you have essential reading for student and practitioner alike. - John Flynn, Immediate Past Master, Worshipful Company of Marketors This book brings together the best of traditional and contemporary marketing theory and practice in a way that enables both students and managers to understand and implement the key concepts. The strong evidence-based approach provides practical examples and support material, which makes this a must-read book. - Dr Deborah Roberts, Nottingham University Business School
Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines Chris Fill is a Director of Fillassociates, who develop and deliver learning materials related to marketing and corporate communications. Formerly Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organizations including several publishers. He is a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner for the marketing communications modules, and more recently the Professional Postgraduate Diploma, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written or contributed to over 40 books, including his market leading and internationally recognised textbook, Marketing Communications, now in its 7th edition.
| SKU | Unavailable |
| ISBN 13 | 9780199659531 |
| ISBN 10 | 0199659532 |
| Title | Marketing |
| Author | Paul Baines |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2014-02-27 |
| Number of pages | 756 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |