Marketing by Rosalind Masterson
This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible. -Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory
We were impressed with the quality of the companion website to this Higher Educational textbookWhilst companion websites are nothing new and have been commonplace for over a decade, few invest the time and effort into the overall design and consider the benefit to the text and how it aids study. SAGE therefore raised the bar and added features you would normally expect to find with paid resources and, combined with the textbook, we felt this added real value to the student who is attempting to understand the concept of Marketing, at a Higher Educational level. -- Judges Comments
This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible. -- Pauline Maclaran
A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer students a comprehensive introduction to the vast subject of marketing. -- Veronique Pauwels-Delassus
Great book. It provides an excellent overall understanding of the marketing discipline. It shows how to apply the key marketing concepts to different situations by using several interesting up-to-date examples and illustrations which makes this book very easy to read. It is a great book for any undergraduate student who wishes to have an overview of the key elements of marketing. -- Magdalena Gonzalez Triay
As a course team we felt that this book met our students’ needs, the chapters were of a manageable size and that it fitted well within a 12-week introductory course. The case studies were interesting and the online material accessible for both the students and the lecturers. -- Charlotte Lystor
A good starter text for non-business studies candidates wanting to ease themselves into the literature. The layout and approach are very user friendly. -- Veronica Eastham
I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing. -- Dr Tarig Eltayeb
This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible. -- Pauline Maclaran
A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer students a comprehensive introduction to the vast subject of marketing. -- Veronique Pauwels-Delassus
Great book. It provides an excellent overall understanding of the marketing discipline. It shows how to apply the key marketing concepts to different situations by using several interesting up-to-date examples and illustrations which makes this book very easy to read. It is a great book for any undergraduate student who wishes to have an overview of the key elements of marketing. -- Magdalena Gonzalez Triay
Love this book! It’s quirky, funny and entertaining – ideal for students new to marketing and I think the students will engage well with it. I like the fact that it isn’t too "Americanised", so will appeal to the UK students. It is set out well and easy to follow and ties in nicely with the syllabus.
-- Hilary BishopAs a course team we felt that this book met our students’ needs, the chapters were of a manageable size and that it fitted well within a 12-week introductory course. The case studies were interesting and the online material accessible for both the students and the lecturers. -- Charlotte Lystor
A good starter text for non-business studies candidates wanting to ease themselves into the literature. The layout and approach are very user friendly. -- Veronica Eastham
I found this book a really outstanding text that gives basic ideas in marketing in a simple and interesting way with many examples and illustrations. I think my students will find it very useful in their study of marketing. -- Dr Tarig Eltayeb
Rosalind Masterson has taught, and been external examiner, at a number of universities during an academic career spanning twenty years, most recently at De Montfort University. She has been Marketing Subject and Programme Leader at both undergraduate and postgraduate levels and was an Examiner for the Chartered Institute of Marketing. She has developed numerous teaching modules. Ros has a degree in English and American Literature and an MBA. Her commercial experience includes sales and marketing positions mainly within the IT industry. Before moving into academia full time, she ran her own marketing consultancy.
David Pickton is Associate Director, Strategic Partnerships. He holds the title, ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England, having been founding member and head of its academic Department of Marketing. He has been Editorial Board member of a variety of marketing journals and a visiting academic and external examiner at over 20 universities in the UK, Europe and Asia. He has contributed to various academic texts and has written numerous articles, being placed in the top 0.1% of researchers on Academia.edu (by 30-day views of his papers).
His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, and directorship of his own business consultancy. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.
| SKU | Unavailable |
| ISBN 13 | 9781446296424 |
| ISBN 10 | 1446296423 |
| Title | Marketing |
| Author | Rosalind Masterson |
| Condition | Unavailable |
| Binding Type | Multiple-component retail product |
| Publisher | Sage Publications Ltd |
| Year published | 2014-03-25 |
| Number of pages | 608 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |