Marketing by Steven J Skinner

Skinner, Steven J.: - Steven J. Skinner is the Rosenthal Professor in the Gatton College of Business and Economics at the University of Kentucky, where he has taught undergraduate and graduate courses in the School of Management for over twenty years. He was previously on the faculty at Illinois State University and was formerly a research administrator for State Farm Insurance Companies. He has also consulted with a variety of large and small organizations. Dr. Skinner has authored or co-authored seven books, including the recently published High Performers: Recruiting and Retaining Top Employees (South-Western, 2004), part of South-Western's Professional Portfolio. Dr. Skinner's research has been published in a number of journals, including the Academy of Management Journal, Journal of Marketing Research, Journal of Retailing, Journal of Business Research, Public Opinion Quarterly, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Risk and Insurance, and Journal of Personal Selling and Sales Management. He has received the Mu Kappa Tau Award for the best article in Journal of Personal Selling and Sales Management.

SKU	Unavailable
ISBN 13	9780395472088
ISBN 10	0395472083
Title	Marketing
Author	Steven J Skinner
Condition	Unavailable
Binding Type	Hardback
Publisher	Houghton Mifflin
Year published	1989-04-01
Number of pages	687
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable