Marketing by David Mercer
This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.| SKU | Unavailable |
| ISBN 13 | 9780631176312 |
| ISBN 10 | 0631176314 |
| Title | Marketing |
| Author | David Mercer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1992-06-25 |
| Number of pages | 600 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |