Marketing Channels by Bert Rosenbloom

Marketing Channels by Bert Rosenbloom

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Marketing Channels by Bert Rosenbloom

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
SKU Unavailable
ISBN 13 9780030977367
ISBN 10 0030977363
Title Marketing Channels
Author Bert Rosenbloom
Condition Unavailable
Publisher Cengage Learning, Inc
Year published 1994-08-30
Number of pages 707
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.