Marketing Classics by Ben M Enis
A collection of important articles published in the field. Each article featured has been selected for the impact it has had on marketing theory and practice. This anniversary edition covers topical issues such as marketing ethics, and retains from previous editions articles of enduring value.| SKU | Unavailable |
| ISBN 13 | 9780205159888 |
| ISBN 10 | 0205159885 |
| Title | Marketing Classics |
| Author | Ben M Enis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1995-01-01 |
| Number of pages | 578 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |