Marketing Classics
Marketing Classics
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Summary
This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.
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Marketing Classics by Ben M Enis
This eighth edition retains articles of enduring interest by marketing minds. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a range of perspectives and topic areas.| SKU | Unavailable |
| ISBN 13 | 9780132073097 |
| ISBN 10 | 0132073099 |
| Title | Marketing Classics |
| Author | Ben M Enis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1996-06-14 |
| Number of pages | 578 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |