Marketing Communications by Chris Fill

Marketing Communications by Chris Fill

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.

Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University.

Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth.

Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.

SKU	Unavailable
ISBN 13	9780273717225
ISBN 10	0273717227
Title	Marketing Communications
Author	Chris Fill
Condition	Unavailable
Binding Type	Paperback
Publisher	Prentice Hall
Year published	2009-02-06
Number of pages	1000
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.