Marketing Communications by Chris Fill

Marketing Communications by Chris Fill

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Sarah Turnbull is the author of the international bestseller Almost French. Formerly a television journalist with SBS in Sydney, she began working as a freelance writer following her move to Paris in 1994. After nearly a decade in France, Sarah spent several years on an island near Tahiti. She now lives in Sydney with her husband, Frederic.

SKU	Unavailable
ISBN 13	9781292092614
ISBN 10	1292092610
Title	Marketing Communications
Author	Chris Fill
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2016-05-23
Number of pages	760
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable