Marketing Communications by Egan
Covers the various aspects of modern Marketing Communications, including 'Communications Theory', 'Advertising', 'Sales Promotion', 'Planning', 'Research' and 'Public Relations', 'Internal Marketing', 'Ethical Marketing' and the 'Regulatory Environment'.
1Marketing Communications: Past and Present. 2. Communications Theory. 3. Buying Behaviour. 4. Image & Brand Management. 5. Marketing Communications Planning. 6. Understanding Marketing Research. 7. Target Marketing. 8. Campaign Tactics and Management. 9. Advertising. 10. Sales Promotion. 11. Public Relations. 12. Sponsorship and Product Placement. 13. Direct Marketing and E-Commerce. 14. Personal Selling, Point-of-sale and Supportive Communications. 15. Integrated Marketing Communications. 16. Internal Marketing. 17. Marketing Channels and Business to Business Communications. 18. Ethical Marketing and the Regulatory Environment. 19. The Communications Industry. 20. Global Marketing Communications. 21. The Changing Face of Marketing Communications.
| SKU | Unavailable |
| ISBN 13 | 9781844801213 |
| ISBN 10 | 1844801217 |
| Title | Marketing Communications |
| Author | Egan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 2007-04-19 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |