Marketing Communications by Paul Smith
First published in 1993, this latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques, updated "shock" stories, fresh illustrations and photographs all combine to bring the book right up to date with the current international business scene. In this edition, Jonathan Taylor has worked as a contributor to bring fresh insight, drawing on his high-profile ad agency experience. New features of this third edition are: fresh content to meet the needs of the new CIM syllabus; a new e-marketing chapter; and online lecture support materials in the form of pre-prepared PowerPoint lectures. Maintaining the lively style of previous editions, this new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.
Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought-after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page). Jonathan Taylor, ex top10 ad agency MD, is now Chairman of Visionpoint, a leading marketing communications consultancy, and lecturers in marketing at the University of North London.
| SKU | Unavailable |
| ISBN 13 | 9780749436698 |
| ISBN 10 | 0749436697 |
| Title | Marketing Communications |
| Author | Paul Smith |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2001-11-19 |
| Number of pages | 752 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |