Marketing Communications by Pr Smith
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
"Presents an integrated approach to marketing communications, whereby all the various elements of promotion are analyzed, planned, and implemented in a coordinated and effective manner" Journal of Economic Literature "This is the single most comprehensive marketing communications text... the chapters explore and integrate all eleven communications tools... [the book] opens up marketing and communications in a sometimes frightening, often humorous and always enlightening way... essential reading for anyone moving up the marketing ladder." Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE "This best-selling book provides a comprehensive framework for understanding the individual contribution and the collective combination of all the communications tools... I recommend this book whether for a student getting to grips with the subject or a practitioner seeking to maximise ROI from the promotional budget." Jorian Murray, Managing Director, DDB London
PR Smith is a senior examiner for the CIM's new eMarketing Award. The MD of Multimedia Marketing.Com, he is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions, both published by Kogan Page. Jonathan Taylor, former top-10 ad agency MD, is Chairman of Visionpoint, a leading marketing communications consultancy, and lectures in marketing at the University of North London.
| SKU | Unavailable |
| ISBN 13 | 9780749442651 |
| ISBN 10 | 0749442654 |
| Title | Marketing Communications |
| Author | Pr Smith |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2004-06-15 |
| Number of pages | 704 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |