Marketing Communications for a Digital Age by Tracy L Tuten

Marketing Communications for a Digital Age by Tracy L Tuten

Design enthusiasts and armchair travelers will love circling the globe with celebrated textile designer John Robshaw. From batiks in Java to ikats in Thailand and indigo printing in India, Robshaw reveals the lush inspiration behind his signature style while highlighting step-by-step block printing techniques from local artisans and masters. Robshaw provides a rare glimpse into his creative process, wherein he blends traditional methods with his own painterly style for entirely unique creations, and shares tips for incorporating textiles into any space. Brimming with beautiful photographs of covetable textiles, far-flung destinations, and eye-catching interiors, this luxe fabric-covered book is an eclectic visual tour of the rich tradition of textile printing.

Dr. Tracy L. Tuten is a Vice President of Research at Illuminas, where she consults with the world’s leading technology brands. A globally recognized authority in marketing strategy and market research, Dr. Tuten brings decades of experience as an educator, researcher, and consultant to her work. Her academic background includes a Ph.D. in Marketing, and she has served as a two-time Fulbright Scholar, sharing her expertise at universities in Korea and Argentina. Dr. Tuten’s research has been published in leading journals, including Psychology & Marketing, the Journal of Business Research, and Industrial Marketing Management. She is the author of several acclaimed books, including the award-winning textbook Social Media Marketing (now in its 5th edition), recognized with the Textbook Excellence Award by the Textbook & Academic Authors Association. Her portfolio also includes Advertisers at Work, a collection of interviews with luminaries in the advertising industry, and pioneering texts on digital advertising and e-commerce. As a consultant, Dr. Tuten has advised leading global brands such as Samsung, Adobe, Dell Technologies, and the New York Times, offering expertise in areas such as branding, consumer behavior, and digital marketing strategy. She remains active in the academic community by teaching at Champlain College, where she continues to share her knowledge and inspire future marketing professionals. Her numerous accolades include the O’Hare Leadership Award in Direct and Interactive Marketing Education, as well as recognition as a Social Media Master by Ad:Tech. Dr. Tuten’s unique blend of academic rigor and practical expertise ensures her contributions remain invaluable in shaping the next generation of marketers. Follow her updates on X: @brandacity

SKU	Unavailable
ISBN 13	9781036214104
ISBN 10	1036214109
Title	Marketing Communications for a Digital Age
Author	Tracy L Tuten
Condition	Unavailable
Binding Type	Hardback
Publisher	SAGE Publications Ltd
Year published	2026-02-20
Number of pages	424
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.