Marketing Cookbook for Translators by Tess Whitty

Marketing Cookbook for Translators by Tess Whitty

A must-have for high-aiming translators Tess Whitty's 'Marketing Cookbook For Translators' is a simple and easy to follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a translator, shares over ten years of her experience, where she rose from being just-another-one to a renowned successful translator with a thriving business. The book, written in a friendly cookbook manner explores various aspects of marketing like pantry, the basic assessment of requirements; appetizers, where she lays stress on the ways to plan marketing; main course, where the big guns come out: finding clients and winning over them, and retaining the existing ones with the best marketing practices. She even goes a step ahead and suggests the pricing models and effective marketing techniques commonly in use to give the reader a better picture on how marketing works. The book starts by giving an introductory perspective of marketing so that the newbies get an insight of the basic functioning. That way, they are prepared for the subsequent chapters which form the crux. Whitty turns the complex process of marketing which even the professionals find exhaustive into simple steps which are clear and action oriented. Learning from others' experience is a big step towards success. Having this book is strongly recommended whether you are a translator just starting out or an already established one.

SKU	Unavailable
ISBN 13	9781502507792
ISBN 10	150250779X
Title	Marketing Cookbook for Translators
Author	Tess Whitty
Condition	Unavailable
Binding Type	Paperback
Publisher	Createspace Independent Publishing Platform
Year published	2014-11-27
Number of pages	280
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.