Marketing de Guerrilla by Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have.
""A genuine festival of marketing techniques and secretsMore than 100 ideas on marketing that is free, low cost but effective, for small and medium-size businesses."" -- LOS ANGELES TIMES ""LOS ANGELES TIMES""
Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association. STEVE SAVAGE is director of seminars for Guerrilla Marketing International in Latin America. About him, Jay Levinson says, ""Steve is the greatest, most brilliant and gutsy guerrilla experimenter I know, willing to take the risks that one must take on the ladder to the top, where he is now perched.""
| SKU | Unavailable |
| ISBN 13 | 9781600375125 |
| ISBN 10 | 160037512X |
| Title | Marketing de Guerrilla |
| Author | Jay Conrad Levinson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Morgan James Publishing llc |
| Year published | 2009-02-19 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |