Marketing Decisions for New and Mature Products by Robert A Hisrich

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Marketing Decisions for New and Mature Products by Robert A Hisrich

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Summary

A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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Marketing Decisions for New and Mature Products by Robert A Hisrich

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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SKU Unavailable
ISBN 13 9780675206471
ISBN 10 0675206472
Title Marketing Decisions for New and Mature Products
Author Robert A Hisrich
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 1991-03-06
Number of pages 531
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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