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Marketing Essentials by Mcgraw-Hill Education

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Part of Marketing Essentials Ser series

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Marketing Essentials by Mcgraw-Hill Education

Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships. The 2016 copyright includes updated content on the growth of online advertising and strategies, decline of print newspapers, social media marketing strategies, privacy and identity protection, and web analytics.

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SKU Unavailable
ISBN 13 9780078769047
ISBN 10 0078769043
Title Marketing Essentials
Author Mcgraw Hill Education
Series Marketing Essentials Ser
Condition Unavailable
Binding Type Hardback
Publisher Mcgraw-Hill Education
Year published 2008-01-01
Number of pages 875
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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