Marketing Essentials

Marketing Essentials by Lyndon Simkin

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK. Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK.

SKU	Unavailable
ISBN 13	9781408073681
ISBN 10	1408073684
Title	Marketing Essentials
Author	Lyndon Simkin
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning EMEA
Year published	2013-02-19
Number of pages	512
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable