Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker

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Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker

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Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker

Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.

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SKU Unavailable
ISBN 13 9780131708273
ISBN 10 0131708279
Title Marketing Essentials in Hospitality and Tourism
Author Stowe Shoemaker
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2007-08-16
Number of pages 640
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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