Marketing Excellence 3 by Hugh Burkitt
Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.
"I highly recommend Marketing Excellence 3It considers all the key aspects of marketing from 'connecting with customers' through to 'marketing sustainability' and provides a comprehensive look at how well-planned, precise marketing delivers real business results." * Professor Vince Mitchell, Cass Business School London *
"This book is a must-read for marketers at any level. Its 30 different case studies offer a fascinating inside view of how great marketing has worked for a broad scope of brands. Together they demonstrate why marketing excellence is integral to every organisation's success." * Gavin Patterson, Chief Executive BT Group *
"If you think you know all about marketing, think again. Marketing Excellence provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating in the marketing and communications industry." * James Murphy, CEO, adam&eveDDB *
"This book is a must-read for marketers at any level. Its 30 different case studies offer a fascinating inside view of how great marketing has worked for a broad scope of brands. Together they demonstrate why marketing excellence is integral to every organisation's success." * Gavin Patterson, Chief Executive BT Group *
"If you think you know all about marketing, think again. Marketing Excellence provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating in the marketing and communications industry." * James Murphy, CEO, adam&eveDDB *
Hugh Burkitt is Chief Executive of The Marketing Society, where he has been responsible for introducing the Manifesto for Marketing, and the Marketing Leaders Programme for aspiring marketing directors. He began his own marketing career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School into advertising, founding the agency Burkitt Weinreich Bryant, and leaving as Chairman of Burkitt DDB. He is a trustee of Barnardo's and the Academy of Ancient Music.
| SKU | Unavailable |
| ISBN 13 | 9780749473785 |
| ISBN 10 | 0749473789 |
| Title | Marketing Excellence 3 |
| Author | Hugh Burkitt |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2014-11-03 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |