Marketing For Dummies by Alexander Hiam
Describes essential marketing principles and techniques. This book helps you get a handle on such basic marketing concepts as the four P's - product, pricing, positioning, and placement - and boost your sales with various approaches. It explains Internet and search engine marketing to work for you.
Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
| SKU | Unavailable |
| ISBN 13 | 9780470502105 |
| ISBN 10 | 047050210X |
| Title | Marketing For Dummies |
| Author | Alexander Hiam |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2009-10-02 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |