Marketing for Hospitality and Tourism
World of Books
The feel-good place to buy books
Marketing for Hospitality and Tourism by Philip T Kotler
For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. THE most widely used Hospitality marketing text–comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. An abundance of real-world examples and cases and experiential and internet exercises give students extraordinary insight into marketing situations they will actually encounter on the job.| SKU | Unavailable |
| ISBN 13 | 9780132017732 |
| ISBN 10 | 0132017733 |
| Title | Marketing for Hospitality and Tourism |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2005-08-03 |
| Number of pages | 960 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |