Marketing for Hospitality and Tourism: Pearson New International Edition
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Marketing for Hospitality and Tourism: Pearson New International Edition by Philip Kotler
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.| SKU | Unavailable |
| ISBN 13 | 9781292020037 |
| ISBN 10 | 1292020032 |
| Title | Marketing for Hospitality and Tourism: Pearson New International Edition |
| Author | Philip Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2013-07-17 |
| Number of pages | 636 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |