Marketing for Tomorrow, Not Yesterday by Zain Raj

Marketing for Tomorrow, Not Yesterday by Zain Raj

It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life.

Zain Raj is the chief executive officer of Hyper Marketing, the largest independent marketing-services network in North America. Hyper Marketing was formed by SolutionSet MediaWhiz Partnership's January 2012 merger with D.L. Ryan Cos., the largest independent promotion and shopper marketing firm in the U.S. The newly formed company has 1,300 employees in 24 offices across the country, and delivers digital, direct, data, local, promotion, and shopper marketing programs to some of the world's best-known brands. Ad Age recently defined Hyper Marketing as a a transaction-drivena network far different from the holding companies' business approach, which has been to tack on digital and sales-oriented capabilities to their traditional suite of services. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions.

SKU	Unavailable
ISBN 13	9780996726801
ISBN 10	0996726802
Title	Marketing for Tomorrow, Not Yesterday
Author	Zain Raj
Condition	Unavailable
Binding Type	Hardback
Publisher	Shapiro+raj
Year published	2015-11-12
Number of pages	174
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.