Marketing Fundamentals by Stewart W Husted

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Marketing Fundamentals by Stewart W Husted

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Marketing Fundamentals by Stewart W Husted

This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.

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SKU Unavailable
ISBN 13 9780827348486
ISBN 10 0827348487
Title Marketing Fundamentals
Author Stewart W Husted
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 1998-03-15
Number of pages 592
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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