The Marketing Gurus
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The Marketing Gurus by Chris Murray
Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.
Murray, Chris: - Chris Murray is founder and Managing Director of Varda Kreuz, one of the UK's most innovative training and development organizations, and has become prominent as an inspirational speaker, author and business coach; delivering training workshops and keynote speeches to hundreds of people every year, all around the world. Heralded as 'The World's Number One Sales Coach' by the Sales Innovation Expo, named in LinkedIn's Top 40 'Global Sales Experts to Follow' list and appearing as one of Thomson Reuters' Top 30 'International Sales Experts and Influencers', Chris also writes and contributes regularly to articles for a number of institutions, magazines and websites including; The Institute of Sales Management, Training Magazine Europe, The Sales Pro, CNBC.com, Entrepreneur, The Huffington Post and USA Today. His other books include Five Point Prospecting and the international best-seller Selling with EASE, which is described by Jeb Blount as a handbook that will help you close more deals, advance your career, and build your income. His passion lies in helping businesses from all over the world grow their sales and ensuring their teams become better tomorrow than they were yesterday, delivering sales, customer service and management training to a truly diverse, international client list
| SKU | Unavailable |
| ISBN 13 | 9781591841050 |
| ISBN 10 | 1591841054 |
| Title | The Marketing Gurus |
| Author | Chris Murray |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2006-07-20 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |