The Marketing Gurus by Chris Murray
This is the definitive guide to the classics of marketing. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. "The Marketing Gurus" provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: "The Tipping Point" by Malcolm Gladwell; "Crossing the Chasm" by Geoffrey Moore; "Positioning" by Jack Trout and Al Ries; "Kotler on Marketing" by Philip Kotler; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; and, "Relationship Marketing" by Regis McKenna. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com
| SKU | Unavailable |
| ISBN 13 | 9781843549406 |
| ISBN 10 | 1843549409 |
| Title | The Marketing Gurus |
| Author | Chris Murray |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Atlantic Books |
| Year published | 2009-04-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |