Marketing in a Nutshell by Mike Meldrum
A reference source for non-marketing specialists, it is intended for general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. It includes easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques.
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
| SKU | Unavailable |
| ISBN 13 | 9780750681339 |
| ISBN 10 | 0750681330 |
| Title | Marketing in a Nutshell |
| Author | Mike Meldrum |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Elsevier Science & Technology |
| Year published | 2007-01-09 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |