Marketing in Practice by Gill Kelley

Marketing in Practice by Gill Kelley

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Summary

This volume is designed for students taking the Marketing in Practice module of the CIM Certificate. It has been revised to match the 2000 syllabus and includes examination papers, specimen answers, a glossary of key terms, questions, activities, and highlighted key points.

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Marketing in Practice by Gill Kelley

This volume is specifically developed and written for students taking the Marketing in Practice module of the CIM Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.
SKU Unavailable
ISBN 13 9780750649186
ISBN 10 0750649186
Title Marketing in Practice
Author Gill Kelley
Series Cim Advanced Certificate Workbook S
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2000-07-03
Number of pages 200
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.