Marketing in the Age of Google by Vanessa Fox
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials.
'Her passion shines through when explaining how smaller firms can gain huge benefits..this book is a winner.' (Growing Business, September 2010).
Vanessa Fox is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for communicating how Google's search algorithm works to millions of Web site owners. She has appeared in numerous publications, including the Wall Street Journal, USA Today, the Times London, Forbes, and CNN.
| SKU | Unavailable |
| ISBN 13 | 9780470537190 |
| ISBN 10 | 0470537191 |
| Title | Marketing in the Age of Google |
| Author | Vanessa Fox |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2010-05-28 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |