Marketing Information and Research
Summary
The feel-good place to buy books
Marketing Information and Research by Matthew Housden
Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.
By Matthew Housden, Principal Lecturer and Programme Area Director in Marketing at the University of Greenwich Business School; tutor and senior consultant at the IDM; full member of the Market Research Society; and member of the CIM.
| SKU | Unavailable |
| ISBN 13 | 9780750689649 |
| ISBN 10 | 0750689641 |
| Title | Marketing Information and Research |
| Author | Matthew Housden |
| Series | Cim Coursebook |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2008-07-22 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |