Marketing Insights and Outrages by Drayton Bird

Marketing Insights and Outrages by Drayton Bird

Marketing Insights and Outrages is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.

Drayton Bird has 40 years' experience as copywriter, client, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct marketing network, Ogilvy and Mather. Today he runs the Drayton Bird Partnership, which handles marketing activities for clients large and small. An internationally celebrated speaker, he is also the author of two best-selling books, the classic Commonsense Direct Marketing and How to Write Sales Letters that Sell (both published by Kogan Page).

SKU	Unavailable
ISBN 13	9780749432157
ISBN 10	0749432152
Title	Marketing Insights and Outrages
Author	Drayton Bird
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2000-01-01
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.