Marketing Judo by John Barnes
How to build your business through brilliant marketing - but without a big budget.As in judo, use your brains not brawn, and leverage the weight of your opponent to your advantage. Frompeople who have done just that.
"There are so many good tips in this book that it will be the best tenner's worth this year for anyone building a new business, whether you are starting from scratch or from inside a big corporation" Director magazine "The best books these days come complete with complementary websites that are packed with further reading and inspiration. This punchy titled publication is no exception. This time further reading can be found at www.business-minds.com and www.yourmomentum.com The judo theme is well developed and runs throughout the book." The Daily Telegraph "…an entertaining guide, packed with great examples from a variety of companies and relevant anecdotes." Yorkshire Post "I strongly advise anybody wanting to start up their own business to read 'Marketing Judo'. The book shows how you can take a very simple concept even in a "non fashionable" area and using like techniques and approach build that up into a massive business." Sir John Harvey-Jones "Modern business is only about flexibility of response and balance of organisation. The Judo metaphor is, therefore, perfect and I'll be amazed if readers don't get at least half a dozen new ideas for their businesses from this book. As a bonus, its a fun read" Dr Chris Brady, Associate Dean, Cass Business School, City University and author, 90-Minute Manager "This book is a must for all entrepeneurs who are serious about building a market-leading brand." EN
| SKU | Unavailable |
| ISBN 13 | 9780273663164 |
| ISBN 10 | 027366316X |
| Title | Marketing Judo |
| Author | John Barnes |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2002-11-06 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |