Marketing Management: An International Perspective
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Marketing Management: An International Perspective by Dominique Turpin
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.
'An excellent combination of theory and cases not often seen in an International Marketing text' - P. Cowell, University College, Warrington 'Excellent case studies, clear presentation, good range of topics, and variety of case lengths.' - Roger Sherlock, Dublin Institute of Technology
KAMRAN KASHANI and DOMINIQUE TURPIN are both Professors of Marketing at IMD (International Institute for Management Development, Switzerland.)
| SKU | Unavailable |
| ISBN 13 | 9780333750087 |
| ISBN 10 | 033375008X |
| Title | Marketing Management: An International Perspective |
| Author | Dominique Turpin |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 1999-06-04 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |