Marketing Management and Strategy by Peter Doyle

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Marketing Management and Strategy by Peter Doyle

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Summary

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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Marketing Management and Strategy by Peter Doyle

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.

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SKU Unavailable
ISBN 13 9780273693987
ISBN 10 0273693980
Title Marketing Management and Strategy
Author Peter Doyle
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2006-04-06
Number of pages 464
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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