Marketing Management by Dawn Iacobucci

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Marketing Management by Dawn Iacobucci

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Part of Available Titles Coursemate Ser series

Summary

Suitable for teaching and learning marketing, this book focuses on the essential concepts and tools that are necessary to answer various Marketing Management questions.

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Marketing Management by Dawn Iacobucci

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.

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SKU Unavailable
ISBN 13 9780324784435
ISBN 10 0324784430
Title Marketing Management
Author Dawn Iacobucci
Series Available Titles Coursemate Ser
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2009-04-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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