Marketing Management by J Paul Peter
Helps you enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
| SKU | Unavailable |
| ISBN 13 | 9780077861056 |
| ISBN 10 | 0077861051 |
| Title | Marketing Management |
| Author | J Paul Peter |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2012-10-16 |
| Number of pages | 816 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |