Marketing Management
Marketing Management
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Summary
Reflecting trends and developments in global marketing, this edition emphasizes the importance of teamwork between marketing and other aspects of a business. It stresses the importance of computers, telecommunications and other new technologies in improving market planning and performance.
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Marketing Management by Philip Kotler
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.| SKU | Unavailable |
| ISBN 13 | 9780132613637 |
| ISBN 10 | 0132613638 |
| Title | Marketing Management |
| Author | Philip Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1996-08-01 |
| Number of pages | 832 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |