Marketing Management by Philip T Kotler

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Summary

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

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Marketing Management by Philip T Kotler

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
SKU Unavailable
ISBN 13 9780132102926
ISBN 10 0132102927
Title Marketing Management
Author Philip T Kotler
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 2011-05-31
Number of pages 816
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.