Marketing Management by Rajiv Lal

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Marketing Management by Rajiv Lal

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Summary

Includes a collection of cases from Harvard Business School (HBS). HBS sets the standard for effective case writing and teaching, and provides many cases in Marketing Management.

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Marketing Management by Rajiv Lal

"Marketing Management Text and Cases, 1/e" includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.

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SKU Unavailable
ISBN 13 9780072967623
ISBN 10 0072967625
Title Marketing Management
Author Rajiv Lal
Condition Unavailable
Publisher McGraw-Hill Education - Europe
Year published 2004-04-14
Number of pages 832
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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