Marketing Management,Fifteenth edition by Phillip Kotler Kevin Lane Keller

Marketing Management,Fifteenth edition by Phillip Kotler Kevin Lane Keller

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab (TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

SKU	Unavailable
ISBN 13	9789332557185
ISBN 10	9332557187
Title	Marketing Management,Fifteenth edition
Author	Phillip Kotler Kevin Lane Keller
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson India
Year published	2016-01-01
Number of pages	870
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.