Marketing Management for Non-profit Organizations
Summary
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Marketing Management for Non-profit Organizations by Adrian Sargeant
This text provides an overview of the theory behind non-profit marketing, and analyses key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. It has an introduction to marketing, and addresses the application of marketing to the key non-profit sub-sectors.
Adrian Sargeant is professor of nonprofit marketing at Bristol Business School, University of the West of England, and an adjunct professor of philanthropy at the Indiana University Center on Philanthropy.
Elaine Jay is director of the consultancy firm Sargeant Associates Ltd. She has over fourteen years of experience as a fundraiser working with a number of charities, including the Royal Society for the Prevention of Crulety to Animals, where she was head of individual fundraising for six years.
| SKU | Unavailable |
| ISBN 13 | 9780198775669 |
| ISBN 10 | 0198775660 |
| Title | Marketing Management for Non-profit Organizations |
| Author | Adrian Sargeant |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 1999-02-01 |
| Number of pages | 318 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |