Marketing Management for Travel and Tourism by Lesley Pender

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Marketing Management for Travel and Tourism by Lesley Pender

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Summary

This textbook provides in-depth coverage of the principles of marketing and shows how they are applied in the public and private sectors of the Travel and Tourism industry.

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Marketing Management for Travel and Tourism by Lesley Pender

Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package

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SKU Unavailable
ISBN 13 9780748727834
ISBN 10 0748727833
Title Marketing Management for Travel and Tourism
Author Lesley Pender
Condition Unavailable
Binding Type Paperback
Publisher Oxford University Press
Year published 1998-09-30
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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