Marketing Management & Information Tech
Summary
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Marketing Management & Information Tech by Keith Fletcher
This work gives an overview of marketing concepts and techniques and shows how a marketing manager's job is being, or may be, changed by information technology. Each chapter begins with aims and learning objectives and ends with self-assessment questions. This second edition reflects technological changes and includes chapters on positioning and targeting, and database marketing. Case histories and examples highlight the benefits and pitfalls of the use of IT in marketing.| SKU | Unavailable |
| ISBN 13 | 9780131844827 |
| ISBN 10 | 0131844822 |
| Title | Marketing Management & Information Tech |
| Author | Keith Fletcher |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1995-06-30 |
| Number of pages | 424 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |