Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.
| SKU | Unavailable |
| ISBN 13 | 9780023051623 |
| ISBN 10 | 0023051620 |
| Title | Marketing Management |
| Author | Richard P Bagozzi |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Prentice Hall (Higher Education Division, Pearson Education) |
| Year published | 1998-01-01 |
| Number of pages | 800 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |