Marketing Management by Russell S Winer

Name: Marketing Management
Brand: WoB
SKU: 9780321014214
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Marketing Management by Russell S Winer

For upper-level undergraduate or MBA “core” courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

SKU	Unavailable
ISBN 13	9780321014214
ISBN 10	0321014219
Title	Marketing Management
Author	Russell S Winer
Condition	Unavailable
Publisher	Pearson Education (US)
Year published	1999-11-19
Number of pages	576
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable