Marketing Metrics by Donald Roy
Provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.
Donald P. Roy is a professor of marketing at Middle Tennessee State University. He holds a Ph.D. from the University of Memphis, an M.B.A. from Mississippi College, and a B.B.A. from Mississippi State University. His areas of professional expertise include management, promotion, and sports marketing.
| SKU | Unavailable |
| ISBN 13 | 9781793538321 |
| ISBN 10 | 1793538328 |
| Title | Marketing Metrics |
| Author | Donald Roy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cognella, Inc |
| Year published | 2023-08-08 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |