Marketing Mistakes and Successes
Summary
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Marketing Mistakes and Successes by Robert F Hartley
This casebook presents a series of scenarios that let students learn from prominent business players. It provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
"..a valuable insight into the real marketing world" (Marketing Book of the Week, 25th January 2001)
| SKU | Unavailable |
| ISBN 13 | 9780471370604 |
| ISBN 10 | 0471370606 |
| Title | Marketing Mistakes and Successes |
| Author | Robert F Hartley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2000-07-06 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |