Marketing Mistakes by Robert F Hartley
Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses.| SKU | Unavailable |
| ISBN 13 | 9780471000884 |
| ISBN 10 | 0471000884 |
| Title | Marketing Mistakes |
| Author | Robert F Hartley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1994-11-24 |
| Number of pages | 584 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |